26th September 2022
Galberts, a PRM brand, has claimed the number-one position in the Chilled Desserts category in Checkout’s Top 100 Brands for the third year in a row.
Karla McAviney, Brand Manager, said: “This is a fantastic achievement for the brand. At Galberts, we offer a delicious and convenient range of meal accompaniments and desserts. We have established and maintained consumer loyalty with our family favourite recipes and continued product development. We focus on developing great tasting products in the chilled category that reflect consumers’ needs and the variety of products that we offer in chilled desserts means that we have something to suit all tastebuds.”
“We believe that our success in this category derives from our commitment to quality and our refusal to compromise on taste. Delivering consistent quality when it comes to taste has enabled us to become a brand that consumers trust, and this is vital to our retaining our position as brand leader in a category where people are looking for a moment of indulgence, often as part of meal occasions with family and friends.”
Investing In The Brand
Galbert’s traditional desserts are proving to be a firm favourite among the brand’s loyal consumers, with the fruit trifle range continuing to come out on top.
However, investing in the brand, staying close to the consumer, and new product development are all crucial to building trust in the brand and, in turn, growing sales.
“In November 2021, we launched a range of luxurious desserts – The Spiced Mandarin Cheesecake, Luxury Toffee Trifle and Luxury Sherry Trifle – all of which are proving successful and are perfect additions to our developing range,” says Karla. “Galberts are hoping that Christmas 2022 will be yet another opportunity for people to come together and celebrate the festive season. We have recently added a new twin-pack profiterole to the luxury dessert range following the success of the family profiteroles. Future innovation is in the pipeline for 2023, when we will be launching a number of exciting additions to our bake-at-home range.”
Highlights For 2022
This year, Galberts embarked on a complete re-branding of its entire range, which encompasses chilled desserts, wet salads, pastry, dough, and garlic bread products.
“The Galberts brand was established in 1992, so the new logo has been redesigned to celebrate the brand’s heritage, and to highlight the existence of the brand via a soft packaging update, offering a consistent brand identity across our entire family of Galberts products,” says Karla. “This is a great development for the brand, as it keeps it fresh, but also ensures that the brand’s loyal customers still recognise it on shelf. Galberts is a well-known Irish brand that people trust to deliver on quality, and this continues to be our unique selling point, and it something that I am immensely proud of as Galberts Brand Manager.”
The in-home consumption market has changed significantly over the past couple of years and Galberts has responded by giving consumers products to suit different tastes and occasions. “The dining at home channel has become a very important part of the retail mix and it is likely to grow in importance as we enter into a new economic climate where there is increasing pressure on disposable income,” she says. “Whether you are creating a pizza at home or delving into our luxurious desserts range to share with family or to indulge on your own, Galberts have a chilled product to tempt everyone.”
The Checkout Top 100 Brands is based on branded value sales across the Irish grocery sector, making it the most accurate barometer of the biggest-selling brands in the marketplace. In compiling the report, NielsenIQ measures the sales performance of over 5,000 brands from over 200 product classes.