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PRM Appoints New Commercial Director And Brand Manager

10th June 2022

Leading sales, distribution, logistics & production organisation PRM has appointed Brian Magennis as its Commercial Director.

In his new role, Magennis will champion the next stage of PRM’s growth strategy along with the experienced team that is in place.

Having previously worked for C&C Group and Britvic Ireland in senior commercial roles, he brings with him extensive knowledge and experience from his many years working within the FMCG industry across Ireland.

“I am delighted to take on the role of Commercial Director at PRM at this time and I see it as a great opportunity to grow and evolve the PRM business to meet the ever-changing needs of our customers and consumers,“ he said.

“Like many other businesses, PRM has navigated the challenges of Covid-19 and Brexit over the past 2 years, demonstrating great resilience. However, these challenges now present a new opportunity for PRM to offer solutions to the supply challenges many brands and retailers now face. PRM can offer an effective, efficient and straight-forward route to market for many leading consumer brands throughout Ireland, GB and Europe. This is an exciting time to join the organisation during a time of opportunity and growth.”

PRM has also recently appointed a new Brand Manager, Karla McAviney, who will drive the strategy for PRM’s own brands; Galberts and Cottage Desserts. “I am excited to take on the role of Brand Manager at PRM and look forward to bringing my marketing expertise to the commercial function and wider business,“ she said.

Established in 1988, PRM works with over 30 leading brands providing a route to market to the retail, wholesale and food service sectors across the UK & Ireland.